Marketing has recently been recognized as an indispensable component o fashion and clothing courses. Buy fashion marketing by mike easey from waterstones today. Info is critical to deciding how to make a product that will sell. A catalogue record for this book is available from the british. He has worked for three multinationals in marketing research, promotion and marketing planning positions. Mike easey is director of collaborative ventures in newcastle business school at the university of northumbria. Understanding fashion marketing 1 an introduction to fashion marketing mike easey. Everyday low prices and free delivery on eligible orders. For the designer starting up in business, this book offers a.
There is increasing recognition of the importance of marketing in fashion and clothing education. Fashion marketing is written to meet students requirements and has many features making it essential reading for anyone involved in the fashion and clothing business. His background includes work with the retail sector and with textile marketing in hudders. Here is the full list of best reference books on fashion marketing. John willans, msc, dipm, certed, until his recent retirement, was a senior lecturer in fashion marketing and retail distribution in newcastle business school. Mike easeys text has been an enduring feature of scholarly studies of fashion. Clothing that is not purchased or worn is not fashion to paraphrase armani knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. The book emphasises the fashion in fashion marketing, firmly grounding each. Mike easey, ba hons, dipm, mcim, certed, is director of collaborative ventures in newcastle business school at the university of northumbria at newcastle.
Fashion changes from season to season and from year to year. This book was written to satisfy students requirements and has a number of. A \ \ contents list of contributors preface acknowledgements part a. Fashion marketing wiley desktop editions by mike easey. Fashion marketing is largely based on the working and teaching experience of a team of experts from newcastle business school a part of northumbria university. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success.
Marketing is a firmly established element of most fashion and clothing courses. This book has been written to satisfy students requirements. Clothing that is not purchased or worn is not fashion to paraphrase a. Two on the fashion marketing environment and cowrote chapter five with mike easey. Fashion marketing by mike easey, 97814059533, available at book depository with free delivery worldwide. Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion.512 1388 70 1407 433 504 1151 1601 173 869 295 1386 1384 736 1018 1032 509 605 990 415 1097 490 956 1177 1600 1158 1161 1318 1446 1434 175 697 925 908 777 259 1033 800 1253 530 307 1376 366 1048 1040 388 793 46